Hythe, Saltwood, Lyminge and Lympne

The Hythe Handbook is a local magazine that is very well read in the Hythe, Saltwood, Lyminge and Lympne areas. It stands apart from other free publications because it is not simply full of adverts.

What is in the Hythe Handbook?

Each edition contains articles of local interest such as our ‘Hello Hythe’ section full of things you might not know about Hythe, health articles by local Hythe herbalists Foreman & Jones, local news about Hythe clubs, groups and charities, recipes and interesting observations on Hythe.

We also have
• a local events section for Folkestone, Hythe, Lympne, Lyminge and Saltwood events
• Local Clubs and Societies section, to keep your finger on the pulse of what happens in the local area
• The Useful Number section- very useful indeed for churches, hospitals, helplines and the police
And for fun, puzzles such as Sudoku and the cryptic crossword.

Why it is an Effective way of Promoting your Business?

We find that most people who read the Handbook keep hold of it until the next one comes out and some people even have a collection of them!

Who Reads the Hythe Handbook?

It is a great reference point for people because of the useful articles and information, so you can trust that when the magazine is delivered through the doors of people in the local area, they are picked up, and they are read. In addition to this the magazine is distributed in shops, cafes and pubs in the Hythe area.

Advertise your Business in the Hythe Handbook

So should you decide to advertise your business, the Hythe Handbook is a valuable resource to choose. This local magazine sits in people’s houses, for them to refer to, month after month and could contain your advert or editorial to increase awareness of your company or service.

The cost of advertising your business to 9000 people in the local area can be found in our rates section here.

Don’t just take our word for it – see what other advertisers have to say about the Hythe Handbook here.

Most businesses tend to avoid paying for advertising during a credit crunch because it is seen as costly and they sometimes assume the public don’t want to spend money anyway, especially if it’s something they don’t necessarily need.
However, research has shown that businesses advertising through a recession are shown to do better after the recession than those that don’t. This research was carried out in the 1981-1982 recession on a total of 600 companies where businesses that did advertise during the recession improved their sales by 256% after the recession.

Some things to bear in mind when advertising during the credit crunch…

- Make sure you target your audience specifically and you choose a medium that is most likely to get your business in front of your target market and bring you more customers.

- Paying for local advertising means people still remember your business name, so although, at the time, they might not have the money to buy your products, they can still know where to go when they find the money.

- Avoid expensive advert designs; just have a simple advert showing you understand the problem of the reader and telling them where they can get it fixed or changed i.e. from your business.

- Have a ‘call to action’ that tells people want you want them to do next. This can mean people have more of an incentive to come to your business.

- Also make sure you’re able to track, record and monitor where your customers are coming from i.e. ensure you find out about how they heard about your company. Once you have this information you can make sure you’re only paying for advertisement that is effective.

So the overall summary is that when advertising during a credit crunch make sure you target your audience correctly and make sure are able to identify where you get the most business from. This way you’re able to maximise your business advertising and make the most of your advertising spend.

We offer effective advertising in the Hythe area at a low cost in our popular magazine, which is published bi-monthly and distributed to all homes and businesses in the CT21 postcode (including Hythe, Saltwood & Lympne; distribution 9,000). It is jam-packed with products and services that are provided by businesses in, or local to, Hythe and it is an invaluable reference point for every home.

What makes the Hythe Handbook extremely readable (and effective) is the reams of community content that we publish. Organisations publicise local groups and events and charities promote themselves; and there are articles to read and puzzles to do.

For more information or to place an ad contact Jo Dodds on 01303 263858 or by email through our ‘contact us’ page.