“Advertising doesn’t work for me! That is what I have been telling Jo for the past few years basing it on the £s I have spent/wasted and getting no results. But the one thing I will say about Jo, she is tenacious, subtly but constantly she would have a go at me, and a few months ago I surrendered! I don’t know what it is about the Handbook, but I AM GETTING RESULTS! I think some of it is the quality of the magazine and the fact that it has a long life span in people’s houses, whatever it is, it’s working!”